i heart ronson gets a home on the web.

one of my favorite ongoing designer and mass retailer collaborations of all time is Charlotte Ronson's i heart ronson for JCPenney. the clothes are amazing and when styled correctly, you can barely tell the difference between them and her girly/grungy-chic designer line...

all of these looks can be found and purchased at any jcpenny or online here...



To make i heart ronson that much cooler, on Tuesday at the Hollywood Roosevelt Hotel, Charlotte, along with Sam, Celeb friends, and jcpenney, went out to celebrate the launch of a new website created specifially for her genuis diffusion line.  The line's new home on the internet is iheartronson.com and the site will continue to add new categories in the next year, beginning with denim for fall.

(info via catwalk queen)

and some pics from tuesday's soiree...

(iheartronsontumblr)

xx

EE