Thursday, March 24, 2011


This April H&M launches its environmentally-adapted and green fabric-friendly line dubbed 'the conscious collection' modeled by the beautiful Natasha Poly. 

"It's not just about organic cotton anymore, the possibilities for creating a complete fashion statement with eco smarter materials are huge now. By designing recurring Conscious Collections we have the opportunity to show in a variety of ways what's possible using more sustainable fabrics," says Ann-Sofie Johansson, H&M head of design. "Shades of white are the season's biggest fashion trend and it feels right for this collection. White creates a romantic feeling with lace and broderie anglaise..."

This line will be available at H&M starting April 14th....


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